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REACH - APS College of Organisational Psychologists

October 2014

Dear [firstname, fallback=Sir/Madam],

Welcome to the October edition of REACH, your eNewsletter dedicated to communicating with College Members about College matters.

We would like to encourage you to contribute to this publication and to the COP community by telling us about achievements, events or activities you’d like other members to know about. We look forward to hearing from you.

Do you have any comments, feedback, or suggestions about REACH? We would love to hear from you on our Letters to the Editor forum.

REACH is edited and produced by Diya Dey, with the input of many contributors from the College. It is distributed by the Australian Psychological Society.


In this edition

  1. A message from the Chair
  2. COP Communications Group to pursue a new branding strategy
  3. COP’s member value proposition
  4. National Psychology Week 2014
  5. 2015 IO Psychology Conference
  6. Congratulations on significant achievements
  7. COP Women in Leadership Forum – Update
  8. End of CPD Cycle
1. A message from the Chair

Click on the video player below to watch Peter’s message.

Trouble viewing this video? Click here to open it in your browser.

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2. COP Communications Group to pursue a new branding strategy

The External Branding and Member Value Proposition teams met to participate in a joint planning day.

The purpose of the day for both groups was to devise a unified external communications strategy for promoting the value of organisational psychology. The External Branding team developed a four step plan for renewing the College’s brand with our clients.

The first step of this process will involve inviting member feedback on the branding work that has been done to date. This will include the College’s elevator pitch, the Brand and Culture Blueprint, the COPWA branding project, and other branding work conducted within the College. College members will also be given the opportunity to provide further insights about the unique value provided by organisational psychologists.

Building on all of the branding work to date, the second step of the process will involve testing internally generated messages with an external audience of non-organisational psychologists. The aim of this second step is to determine the elements of our messaging that resonate with real clients. For this part of the process, we will conduct a series of focus groups around the country with organisational psychology clients.

The third step will involve developing a branding toolkit based on the insights gained from the previous two steps. The toolkit will include a set of promotional materials that can be used by the College and individual members to promote the profession of organisational psychology. Once developed, these tools will be introduced to members who will be given an opportunity to further refine them.

In the final step, we will launch the finalised branding materials with an external audience. A series of social events will be held around the country to which members and clients from industry will be invited. In addition, we plan to have a national launch of the new brand at the IOP conference in 2015.

This is an exciting time for the communications group, as it will likely involve a major shift and revitalisation of our branding and broader communications strategy. If you would like to become involved in the communications group, or have any branding-related comments or suggestions for us to consider, please contact Tim Bednall ([email protected]).

To view a detailed update on the External Branding Strategy as presented during the National COP AGM in Sydney last month, click here.

  • By Tim Bednall, National Secretary and Head of the Communications Group
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3. COP’s member value proposition

12 months ago the National Committee identified COP needed a unified member proposition. The planning day enabled Committee members to consolidate actions completed and plan the next steps to launch a far-reaching and contemporary member proposition compelling to existing and new members.

We know members are very proud in belonging to COP. COP offers members the opportunity to remain up to date with the direction of the profession and access a range of professional development activities. We recognise that the strength of our member proposition resides in the work undertaken in each State and Territory with the State calendar of professional programs and activities central to meeting members’ needs. We also know that there are further actions and activities that COP needs to implement to enhance the value of being a member of COP.

Understanding the needs of various member segments (i.e. students, endorsed members, supervisors) is extremely important. We have utilised information collected from our membership base as well as reviewing how other professional associations structure their member propositions. We will continue to seek ideas from our members yet at the same time we wish to introduce new enhancements that members can avail.

The planning day enabled the State Committee Chairs along with other members of the National Committee to develop a working “blueprint” of the unified member proposition. We wish to retain the very good elements of the current member proposition and build enhancements. You will see these improvements through a series of cascading launches starting later this year and continuing over the forthcoming years through the support and investment of the current COP Committee. Most obvious will be the use of a wider range of delivery channels to access information and professional development as well as access to a greater range of professional development made available by leveraging the States’ professional programs on a national platform.

This is a very exciting initiative for COP that will provide tangible benefits to all members. We continue to seek the involvement of all members to provide input, ideas and skills to make this happen. We meet on a monthly basis to bring the “blueprint” to life and are always keen to hear from you. Please feel free to contact Damian Cotchett at [email protected]

To view a detailed update on the Member Value Proposition as presented during the National COP AGM in Sydney last month, click here.

Damian Cotchett - on behalf of the COP Member Roundtable

- REACH article prepared by Damien Cotchett.

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4. National Psychology Week 2014

National Psychology Week (NPW) 2014 is coming up next month from the 9 - 15 November 2014.

The NPW theme for this year is "STRESS AND WELLBEING". NPW is an opportunity for all of us to increase public awareness of how organisational psychologists can help minimise stress and enhance wellbeing for people in workplaces. There has been a growing recognition of the critical role that workplaces can play in helping people lead happier and more meaningful lives. What can we as organisational psychologists do to help create a positive shift?

This topic provides us with an excellent platform for showcasing our broad spectrum of expertise in this area to organisations and policy makers alike. Some of the different perspectives that we could adopt to generate robust discussion on Stress and Wellbeing include (but are not restricted to):

  • Preventing psychological injury and incidence of bullying and harassment in workplaces
  • Adopting a strengths based approach to managing wellbeing (drawing on Positive Psychology)
  • Taking a systemic approach to promoting wellbeing at work – what works and what doesn’t?
  • Managing uncertainty in the workplace
  • Building resilient teams and leaders
  • Maintaining work-life balance in the age of smartphones

These are just some of the ideas we have to begin with – but we’re looking for more. The COP External Communications Committee and the Media Panel are looking for your involvement and participation in NPW 2014. You could get involved in one of 4 ways:

  • Be a Media Spokesperson- the Media Panel is looking for college members with research or professional practice experience on some of these topic to be available for media interviews during NPW. With the assistance of the APS and COP, the spokesperson should also be available to prepare a tip sheet for the APS website by the end of October. You could also nominate any existing media connections that you could leverage off. Please contact Diya Dey on [email protected] or Tim Bednall [email protected] for more information.
  • Organise an Event - If you have any good ideas for public events to run in your state on this topic (or better still - if you'd like to run one), please contact your State Chairs to get the process moving. Connect with your State Chairs through http://www.groups.psychology.org.au/cop/committee/ or contact Diya Dey on [email protected] or Tim Bednall [email protected].
  • Write Tip Sheets or Case Studies of Organisational Psychologists in Action - If you're more comfortable with the written word, then make sure you get your ideas in print! Sample tip sheets from previous years are available here . http://www.groups.psychology.org.au/resources/. Please contact Diya Dey on [email protected] or Tim Bednall [email protected] for assistance with writing your tip sheet.
  • Join the Social Media Blast – If you’re a voracious social media user, join our Social Media Blast by sharing relevant online content through LinkedIn, Twitter and Facebook. All it would take is to hit the share button – register your interest today with Diya Dey on [email protected] or Tim Bednall on [email protected].
  • Get Involved - NPW is an opportunity for us to engage with the public and build awareness around what we do and the difference we can make. Please contact your State Chairs http://www.groups.psychology.org.au/cop/committee/ to find out ways in which you could volunteer and get involved at the State level. Make a difference and make it count!

- REACH article prepared by Diya Dey on behalf of the COP External Communications Committee.

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5. 2015 IO Psychology Conference

The COP flagship IO Psychology Conference will be coming up in Melbourne in July next year. The organising committee, headed up by Associate Professor Kathryn von Treuer (Deakin University), Peter Zarris (COP National Chair), David Heap (COP Deputy National Chair) and Rosie McMahon (VIC COP Chair), has already commenced working on preparations for this exciting event.

The 2015 conference will open with half day workshops on the 2nd of July followed by a full day program on the 3rd and 4th of July. Abstract submissions open December 2014!

The conference next year will feature some exciting initiatives including:

  • An opening night cocktail event
  • Compelling keynote addresses
  • Scientific presentations and symposia on new developments in IO research
  • Practitioner workshops on applied skills and practice issues
  • Industry presentations from non-psychologists on key issues affecting the business community which IO psychology needs to address
  • A semi-formal gala event which will include our very own IO awards night

In keeping with our national push towards developing a stronger brand for IO Psychologists and the College of Organisational Psychologists, the conference theme of Positioning Workplaces for the Future: Sustainability, Agility and Performance aims to engage with our external stakeholders and potential clients. The organising committee has deliberately included events and other opportunities which will enable us as a profession to put out a strong and unified voice about who we are and how we add real value within the business community.

To make this a success, we need your inputs and your support! There are numerous ways in which you could support the planning and organisation of this key event including volunteering, providing opportunities for advertising, marketing, and communicating the conference through different media outlets, arranging sponsorships and exhibitions, or supporting the core organising committees.

To see how best you could make a difference, contact your respective State Chair for more information.

-REACH article prepared by Kathryn von Treuer and Diya Dey.

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6. Congratulations on significant achievements

COP would like to celebrate two recent member achievements which have been brought to our attention:

  • Firstly, congratulations to Tim Bednall along with Prof Paul Flateau (from Uni of WA), Prof Sharon Parker (from Uni of WA), Dr Ramon Wenzel (from Uni of WA) and Prof Karin Sanders (from Uni of NSW) for winning the prestigious Australian Research Council Linkage Project grant earlier this year. The Linkage Projects scheme funds collaborative projects between university researchers and partner organisations and involve a highly rigorous and competitive selection process. The ARC Linkage Project focuses on leadership development in not-for-profit organisations. They are looking at ways in which leaders in these organisations use a mix of formal and informal learning activities to build different types of leadership capabilities.
  • Secondly, Deakin University has just announced that their 2014 Vice-Chancellor’s Award for Teacher of the Year goes to.... the head of Deakin’s IO Psychology Program. Congratulations, Associate Professor Kathryn von Treuer!

Please join us in congratulating them on their significant achievement!

-REACH article prepared by Diya Dey.

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7. COP Women in Leadership Forum – Update

In the June 2013 edition of REACH, the COP Women in Leadership (WIL) group gave you a preview of its exciting work in empowering Organisational Psychologists to make a unique contribution to developing the leadership potential and representation of women in the workplace. The WIL group set out to identify (and 'audit') organisational practices, policies and behaviours that produce either supportive or disabling workplace cultures for women leaders. Four areas influencing women’s progression into leadership roles were identified for further exploration, namely; family matters, engaging men, the role of women and the macro perspective. The topics were then investigated by subgroups through peer-reviewed literature, interviews and white papers to reveal interesting findings with important implications for raising awareness and engaging organisations (and its leaders) to influence the leadership pathways for women.

The WIL group discovered that among the key barriers to women’s advancement are the commonly conflicted ‘expectations’ of the roles women play in their families, entrenched beliefs as a “hangover” from previous generations and the extent to which both individual and family needs are met. For example, when mothers feel hemmed in by rigid policies, the “glass ceiling” or "sticky floor", they are more likely than fathers to respond to the pull of family. Similarly, socialisation practices shaped in childhood help to explain ambivalence towards women in positions of authority and the double bind mismatch between conventionally feminine qualities (e.g. of caregiver) and the capabilities thought necessary for leadership. Strategies to address these family matters include equipping women with resources, sponsorship and support to take action to assist their re-entry into the workforce after maternity leave, building resilience to navigate through organisational, cultural and social barriers to achieve their goals and up-skilling leaders to initiate conversations, provide feedback and resources to support men and women to develop their careers within a flexible work culture.

In Australia, senior leadership positions are dominated by men. Clearly, engaging the majority becomes an effective approach to tackle the challenge of women’s progression (and success) in leadership roles. Surprisingly, a large proportion of men are unaware of the organisational structures, leadership practices and subtle patterns of interaction that inadvertently put women at a disadvantage. Meanwhile, of the male leaders who are aware of gender inequality, many either feel that such issues are out of their control or have nothing to do with them, whilst some are worried that gains for women mean losses for men. Reverse and mixed mentoring, education on the pervasive effects of unconscious gender biases, demonstrating the benefits of gender diversity for leadership teams and establishing Social Herding (influential male leaders championing the cause) were some of the interventions the WIL group discussed to engage men to create new cultural norms within organisations.

In examining women’s persistent underrepresentation in leadership roles, the WIL group recognised the importance of understanding the role women play in getting in their own way - ‘mindsets’ are central here! According to research reported by Catalyst, of those women who are NOT already in senior leadership positions, 55% aspire to be there while another 19% have not ruled it out. Yet fewer female leaders means a paucity of role models and can suggest to developing leaders that being a woman is a liability – thus discouraging them from viewing senior women as credible sources of advice and support. Moreover, given the human proclivity to interact with others of the same gender, women may feel less connected to male colleagues and lack access to influential networks. While 1 in 8 men can expect to reach senior management, only 1 in 40 women can expect the same. Given that the odds are stacked against women, challenging women’s mindsets and developing resilience becomes critical to helping women NOT be a barrier to themselves. Strategies shared by the WIL group include developing skills of negotiation, self-promotion and strengthening inner dialogue through facilitated programs and professional coaching coupled with cultivating genuine commitment among both men and women to manage barriers and make sustainable progress.

Macro considerations such as social, technological, political and economic factors present certain inhibitors as well as enablers to women in leadership. Technology improvements enable agile communications, flexible working arrangements and the possibility of virtual offices. Political breakthroughs such as the first Australian female Prime Minister and increasing numbers of women working in Government have raised the number of female mentors and role models for women. These shifts have also precipitated better parental leave provisions. Despite these advances, monetary uncertainty has created heightened competition for jobs, increasing pressure on dual income families and challenging organisations’ capacities to increase efficiencies. Meanwhile, social inhibitors such as community expectations of women to be the ‘perfect’ mother and contemporary demands on children growing up in this technological age have placed huge pressures and unrealistic expectations on the parents of this generation.

Building on these findings, the group examined the shared experiences, success stories and lessons learned from thought and practice leaders to gain insight into contemporary corporate issues and practice pertaining to women in leadership. According to a Diversity and Inclusion Manager representing a large bank, the prospect of an ageing workforce and the outsourcing of traditionally male dominated roles (e.g. technology related) may help to increase the percentage of women in the workforce and advancing into leadership positions. Pre-parenting seminars, reconnect sessions (to transition back to work successfully), job share arrangements, and inclusion in team emails whilst on parental leave were some of the bank’s corporate practices shared with the WIL group.

Leaders and organisational advisers alike acknowledge that engaging men to actively provide development opportunities to women is critical. Yet gaining buy-in from women cannot be overlooked given that many senior female leaders can feel reluctant to be the “poster child” for Women in Leadership initiatives. Aspiring leaders need access to role models whose styles and behaviours they can observe and experiment with to integrate with their own strengths and values. Rather than trying to train women to be more like men, we need to shift our focus to helping women uncover their strengths, to internalise and celebrate their leadership identities.

As Organisational Psychologists, we can make a unique contribution to advancing women in leadership through our understanding of and capacity to influence the cultural assumptions, organisational structures, work practices and leadership commitments at a systemic, sustainable level.

The Women in Leadership group is a learning and knowledge sharing forum for Organisational Psychologists (both men and women) working in or interested in operating in this space to share experiences and learn strategies to successfully tackle the challenges women in leadership face within organisations.  If you would like to join this learning group and contribute to the growth of Women in Leadership, please contact Kerryn Velleman at [email protected].

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8. End of CPD Cycle

Members are reminded that the current continuing professional development (CPD) cycle will end on November 30th of this year. To comply with the APS and Psychology Board of Australia (PsyBA) requirements, all psychologists must complete three CPD components by this date.

  1. An individual Learning Plan.
  2. 30 Hours of CPD Activities, including at least 10 hours of peer consultation, and (a recommended) 10 hours of active CPD.
  3. A journal entry for each hour of CPD.

More information about the CPD cycle can be found on the APS and PsyBA (Guidelines on continuing professional development) websites. The APS also has a facility for online logging of CPD.

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From the COP chair

Peter Zarris, COP National Chair

Peter Zarris,
COP National Chair

Dear fellow College members,

We have had a very busy year so far with a number of exciting initiatives on the go including:

  • The National branding Strategy
  • The COP Member Value Proposition Project
  • National Psychology Week 2014
  • 2015 IO Psychology Conference

We will aim to continue using REACH to keep you informed of all the activities that we are investing in on a National plane. Each of our initiatives are a critical piece of our overarching strategy of raising the public profile and value of COP and Organisational Psychologists in the market.

We look forward to your continued support and engagement with the College!

Kind Regards,

Peter Zarris

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